June 15, 2020

GBuilder revolutionises off-plan homes 3D visualisations


Oulu, Finland 
Group Builder Ltd.

GBuilder, a software company from Finland, is releasing a new 3D module to their real estate project management platform. The module converts CAD files to interactive, high definition 3D models where buyers can freely move around, view the different material and appliance options, admire the views, and even furnish and decorate their home making it possible, for the first time, to show every apartment or house to buyers.

The module is a part of GBuilder software that digitalizes the customer-related tasks; management of material choices and configurations, change orders, and defect reports. The platform works as a collaboration and data hub for the developer, the customer, and the contractor. The system uses CAD files to automate processes, data gathering, and management to create significant time and cost savings, helps in error avoidance, increases up- and cross-selling and enhances customer experience.


“The way we pictured it a few years back: take your mobile device and step right in; have fun, make your dream come true, mold it, create it”, Harri Majala, CEO and Founder of GBuilder says.
“We had the home buyer in mind from the get-go. We saw his or her role rising in this business, we wanted to create the right tool. We wanted to take the customer journey even further.”

With the new 3D module, the homebuyer can visualise their exact home, view the different material and appliance options and the exact cost implications. The system works on any device with an internet connection so buyers can login from the comfort of their own home, not having to visit a sales agent or a showroom.

[caption id="attachment_9785" align="aligncenter" width="500"]

Kitchen theme 1 (screenshot from 3D model)[/caption][caption id="attachment_9784" align="aligncenter" width="500"]

Kitchen theme 2 (screenshot from 3D model)[/caption]

“We have always had a 3D modelling feature in GBuilder, and it’s been built on Unity engine”, says Mr. Majala. “However, the users’ computer and bandwidth have set limitations on the quality. With the new feature from Unity we are no longer restricted by those factors and we can deliver stunning, dynamic, high definition 3D models to any computer or mobile device even on low bandwidth. According to Unity, GBuilder is the first, and so far the only, contech-company in the world that has this.”

The 3D ties in perfectly to the GBuilder product as the same model is used when buyers are making and confirming their material choices. GBuilder can then automatically process the material confirmations from all buyers and it automatically creates the bill of quantities and the bill of materials, crucial data to support the construction process.

“Traditionally homebuyers have had to look at generic sample pictures or models. Or go to “the showroom”. GBuilder enables one to give an experience that is personal and very emotional right from the start, a key factor in selling off-plan property. Just imagine it; This is YOUR home. How would you like to personalize it?” says Jarmo Ollila, Chief Sales Officer of GBuilder.

[caption id="attachment_9786" align="aligncenter" width="500"]

Bathroom theme 1 (screenshot from 3D model)[/caption][caption id="attachment_9783" align="aligncenter" width="500"]

Bathroom theme 2 (screenshot from 3D model)[/caption]

The whole system and also the 3D models are based on DWG or IFC files. You can stream any apartment or house in real-time and with HD quality. Every unique apartment can be rendered dynamically at runtime and the defined appliance and material options can be visualised instantly, without the need for costly re-rendering.

“With high resolution and with great user interface, camera floating effortlessly, your new home can be seen as “real” as it’s going to be, yet still full of possibilities and promise”, says Harri Majala. “You step outside to your future balcony or terrace and see the actual scenery with a view to the park, the beach or the sun going down. We wanted to offer something that is both engaging and easy to use, something that “just works!”

The software is currently being used in over 300 projects throughout Europe. The first projects with the new HD3D are launching in July.

For more information, please contact Jarmo Ollila
jarmo@gbuilder.com or +358 40 5722851

GBuilder white-paper cover titled "Configuration Module 2.0 - The Hearth of a Modern Customer Journey"

Download GBuilder white paper

Why now is the right time to invest in digital customer journey management with the help of a configuration module and boost your sales and ROI simultaneously.

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Secure sales faster
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Increase off-plan sales
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