GBuilder has acquired a strategic stake in POF Visuals (pofvisuals.fi), an expert in 3D visualizations and virtual models. The transaction seamlessly combines the industry’s leading customer journey platform with high-end visual production.
POF Visuals will continue operating under its own brand. Following the arrangement, Henri Pajarinen, CEO of GBuilder, will also step in as the CEO of POF Visuals. By combining GBuilder’s Building Information Modeling (BIM) technology with POF’s 3D expertise, the companies streamline their operations while unlocking access to entirely new client segments and international markets. Thanks to the combined offering, construction companies and property developers can now get everything they need—from design to the warranty period—from a single partner.

Perfect timing amidst market turnaround‍

The transaction comes at an opportune moment on the threshold of an anticipated recovery in the construction market. The companies already share the same target group and an existing client base, meaning the combined offering brings immediate added value and cross-selling potential both in Finland and internationally. GBuilder's strong software platform and POF's world-class visual production complement each other perfectly. We will be able to serve our clients even better as state-of-the-art 3D technology becomes a seamless part of the buyer's digital journey. The timing for deepening our collaboration is ideal, now that the construction sector is heading toward renewed growth.



— Henri Pajarinen, CEO, GBuilder

‍Having served as Interim CEO of POF Visuals, I am truly excited to see the company enter its next phase of growth under Henri Pajarinen’s leadership. GBuilder’s strategic ownership significantly strengthens POF’s foundation for growth and opens up opportunities to leverage interactive 3D and game engine expertise even more broadly as a tool for home sales. I believe this combination can be built into an internationally compelling offering. A big thank you to the entire POF team—it has been great working together. I look forward to supporting the company in an advisory role moving forward.‍

—Jussi Paakinaho, Interim CEO, POF Visuals Oy

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